SERVICES
We know you work hard to provide excellent service to your community, and understand today’s ever changing marketing methods for getting the word out there can be intimidating. Let By the Bay Group help! From managing your online reputation to getting strategic with your marketing efforts, we’re here to personalize a plan for your business goals.
Our services help you:
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Get found by your target market
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Build a community of advocates on social media and review driven websites to generate more business
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Retain and delight current customers
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Plan for seasonality in marketing
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Gain a competitive edge by differentiating your offering
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Provide valuable content to your customers
OFFERINGS
Content Marketing
A long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis. Eventually, when customers make a purchase decision, their loyalty already lies with you and they will purchase your product and prefer it over competitors’ options.
Social Media Marketing
Social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.
Social Media Photography
Take your brand to the next level with engaging and scroll stopping social media photos and content.
Online Marketing
Online marketing is any effort to spread the word about your company that uses the internet to reach people.
Blogging
Regularly updating a website or web page, typically one run by an individual or small group, that is written in an informal or conversational style to develop the overall voice of the company and create another channel for engagement with customers.
Public Relations
Getting your content placed in a reputable media outlet builds credibility and awareness.
Facebook Advertising
Since Facebook gets tons of data from their users, who enter it voluntarily on their profile - things like age, location, and interests- they have a good idea of who users are and what they like. Therefore, they can serve them targeted ads that show them products that they are likely to buy, sites they tend to like or events they’d love to attend.
SEO
Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
Brand Management
While it takes time to build a solid reputation for your small business it can be undone in just a few hours if you’re not paying attention and responding to people's comments and concerns. That's why it's essential to monitor your social media presence and brand mentions on a regular basis.